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On Demand Capacity Building

Breakthrough Messaging


Description
Breakthrough Messaging consists of six interactive modules that explore the components of effective message development, writing and delivery. Together the modules provide the information, guidance and tools needed to become a more effective writer and communicator on behalf of your organization.

For the best performance of the modules in this course, it is recommended to use Google Chrome.
Content
  • WELCOME
  • Course Overview
  • Navigating Your Course
  • PART 1
  • Assignment 1: Identifying the Communication Opportunity
  • Module 1: Finding Relevance
  • Module Evaluation
  • Assignment 2: Audience Profile
  • Module 2: Building Audience Profile
  • Module Evaluation
  • Assignment 3: Key Messaging
  • Message Editing Tips - Be Clear & Concise
  • Module 3: The Message Formula
  • Knowledge Check #1
  • Module Evaluation
  • PART 2
  • Assignment 4: Connecting through Emotion
  • Module 4: The Emotional Appeal
  • Module Evaluation
  • Assignment 5: Messengers and Methods
  • Module 5: Delivering Your Messages
  • Module Evaluation
  • Assignment 6: Organizing Content
  • Module 6: Motivation
  • Knowledge Check #2
  • Module Evaluation
  • Completed All Assignments!
Completion rules
  • You must complete the units "Module 1: Finding Relevance, Module 2: Building Audience Profile, Module 3: The Message Formula, Knowledge Check #1, Module 4: The Emotional Appeal, Module 5: Delivering Your Messages, Module 6: Motivation, Knowledge Check #2"
  • Leads to a certificate with a duration: Forever
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